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    strively vs Ignition

    Ignition is built to bill clients. strively automates everything before that: screening enquiries, booking meetings, sending proposals and onboarding new clients. Here's how the two compare for UK accountants, bookkeepers and payroll bureaux.

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    Last checked 27 October 2026 against Ignition's public website. Also known as Practice Ignition.

    Choose strively if

    you want to fully automate client onboarding and cut the admin. Enquiry forms screen out the wrong clients before you speak to them, meetings book themselves into the right person's calendar, and proposals are fully customisable web pages, not PDFs. Once a client accepts, engagement letters, AML checks and direct debit set-up follow automatically.

    Choose Ignition if

    your main need is automated invoicing and recurring billing, and you don't need enquiry screening or meeting booking.

    Feature comparison

    We compared both products on what UK firms tell us matters most when taking on new clients.

    FeaturestrivelyIgnition
    Qualifying enquiry formsYesAuto accept or reject leads with your own rulesNot availableForms add-on, no automatic accept or reject
    Waitlist for busy periodsYesEnquiries still screened, prospects get your custom message and join a separate list to contactNot found
    Automatic meeting bookingYesGoogle Calendar and Outlook, routed to the right specialistNo
    Automated chasers and remindersYesMeetings, lead and proposal follow-upsYesProposal reminders
    Web-based proposalsYesSection-by-section engagement trackingYes
    Engagement lettersYesUK-format letters and terms of businessYes
    AML checksYesAML HQ. Separate monthly chargeYesAML Compliance
    Client onboardingYesAML and engagement lettersYesAML, engagement letters and payments
    Sales pipeline reportingYesConversion by stage, bottlenecks, team performanceDeals add-on
    E-signaturesYesProposals and engagement letters signed onlineYes
    Direct debit mandatesYesNew clients added to your Adfin direct debit mandateYesPayments built in
    Automated invoicing and recurring billingNoYesCore strength
    Pricing currencyGBP, ex VATUSD
    Built forUK accountants, bookkeepers and payroll bureauxAccountants, bookkeepers, agencies, consultants and financial advisers, mainly US
    "Not found" means we couldn't find the feature on Ignition's public website on the date checked. Spotted something out of date? Email info@strively.io and we'll correct it.

    Pricing compared

    strively has three fixed monthly plans in pounds. Here's what each costs, with Ignition shown for the same size of firm.

    Typical firmstrivelyIgnition
    Sole practitioner, up to 25 proposals a month£110/month
    Automate · 2 users    		$99–$149/month
    Core · 3 users, 50 active clients. Solo ($39–$49) allows 1 user and 20 clients
    Small firm wanting conversion reporting, 50 proposals£135/month
    Report · 2 users    		$148–$198/month
    Core + Deals pipeline add-on ($49) · $5 per client over 50
    Growing team, unlimited proposals, up to 10 users£220/month
    Team · routing and team reports    		$278–$328/month
    Pro + Deals pipeline add-on ($49) · 15 users, 350 active clients
    strively prices exclude VAT. Ignition prices are in US dollars: the lower figure is billed annually, the higher monthly. Ignition charges by active clients rather than proposals, and adds fees for each payment it collects. Ignition does not list prices in the text of its pricing page, so these figures come from independent pricing trackers checked in October 2026.

    Why UK firms choose strively

    Stop speaking to the wrong clients

    Enquiry forms qualify every lead against your own rules. Poor-fit enquiries are turned away automatically, so your time goes on the clients you want.

    No more arranging meetings

    Qualified prospects book straight into the right person's Google or Outlook calendar, with confirmations and reminders sent for you.

    Proposals that aren't PDFs

    Fully customisable web proposals with your branding, services and pricing. You can see which sections prospects read, so you know when to follow up.

    Onboarding that runs itself

    Once a client accepts, the engagement letter is signed online, AML checks run and they're added to your Adfin direct debit mandate, with no re-keying.

    What Ignition does well

    Ignition is a mature, well-funded product, and for some firms it's the right choice.

    • Recurring billing and payments. Automated invoicing and recurring billing are at the heart of Ignition.
    • Breadth of integrations. It connects with Xero, QuickBooks, Karbon, Zapier and more.
    • Template library. A large set of proposal templates, mainly aimed at US firms.
    • Scale. Ignition reports more than 8,500 customers across several industries.

    Switching from Ignition is simple

    You set strively up yourself, without disrupting your current clients. Keep Ignition running for existing billing while new enquiries come through strively.

    1. Add your services and fees
    2. Set up your enquiry form
    3. Add your proposal templates and engagement letter
    4. Embed the form on your website and go live

    Frequently asked questions

    Is strively a good alternative to Ignition for UK accountants?

    Yes, if you want to fully automate client onboarding and cut admin. strively is built for UK accountancy firms. Enquiry forms screen out the wrong clients before you speak to them, meetings book themselves, and proposals are fully customisable web pages rather than PDFs. Once a client accepts, e-signed engagement letters, AML checks and direct debit set-up through Adfin follow automatically. Ignition is stronger if your main need is automated invoicing and recurring billing.

    Is strively cheaper than Ignition?

    strively has three fixed monthly plans: Automate at £110, Report at £135 and Team at £220, all excluding VAT. Ignition publishes its prices in US dollars on a tiered model. Use the worked examples on this page to compare the cost for a firm of your size.

    Is Practice Ignition the same as Ignition?

    Yes. Practice Ignition rebranded to Ignition. Everything on this page applies to both names.

    Can I move my proposals and clients from Ignition to strively?

    You add your services, fees, proposal templates and engagement letters in strively yourself. Once they're in, new enquiries move through strively automatically.

    Can strively set up direct debits for new clients?

    Yes. strively integrates with Adfin and adds new clients to your direct debit mandate as they sign up. strively does not create invoices, so you keep invoicing as you do today.

    Does strively integrate with Xero?

    Not at the moment. strively connects to Google Calendar, Microsoft Outlook, Adfin and AML HQ, and you keep Xero for your accounts, invoicing and billing. See our integrations page for details.

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    Also useful: Ignition alternatives · Proposal software for accountants · Engagement letter software

    See strively with your own enquiries

    A 30-minute demo, tailored to your firm. We'll show you how strively turns more of your enquiries into signed clients.

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