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    strively vs GoProposal

    strively covers the same ground as GoProposal, from proposals to engagement letters, AML and direct debit set-up. It also automates the work before the proposal: screening enquiries, booking meetings and sending reminders, with web proposals instead of PDFs.

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    Last checked 27 October 2026 against GoProposal's published information. GoProposal is now owned by Sage.

    Choose strively if

    you want to fully automate client onboarding and cut the admin. Enquiry forms screen out the wrong clients before you speak to them, meetings book themselves into the right person's calendar, and proposals are fully customisable web pages, not PDFs. Once a client accepts, engagement letters, AML checks and direct debit set-up follow automatically.

    Choose GoProposal if

    you're committed to the Sage ecosystem and want recurring billing handled alongside your proposals, and you don't need enquiry screening, meeting booking or web proposals.

    Feature comparison

    We compared both products on the work that takes up most admin time when taking on new clients.

    FeaturestrivelyGoProposal
    Qualifying enquiry formsYesAuto accept or reject leads with your own rulesNot availableNo website enquiry form
    Waitlist for busy periodsYesEnquiries still screened, prospects get your custom message and join a separate list to contactNot found
    Automatic meeting bookingYesGoogle Calendar and Outlook, routed to the right specialistNot found
    Web-based proposals, not PDFsYesFully customisable, with section-by-section trackingNoPDF proposals only
    Engagement lettersYesUK-format letters and terms of businessOverSuite add-onFrom about £45/month
    E-signaturesYesProposals and engagement letters signed onlineOverSuite add-on
    AML checksYesAML HQ. Separate monthly chargePaid add-on
    Client onboardingYesAML and engagement lettersThrough add-onsOverSuite and AML
    Sales pipeline reportingYesConversion by stage, bottlenecks, team performanceNot foundNo built-in CRM found
    Direct debit mandatesYesNew clients added to your Adfin direct debit mandateYesThrough GoCardless
    Recurring billingNoYesThrough GoCardless
    Pricing currencyGBP, ex VATGBP, ex VAT
    Built forUK accountants, bookkeepers and payroll bureauxUK accountants. Owned by Sage
    "Not found" means we couldn't find the feature in GoProposal's published information on the date checked. Spotted something out of date? Email info@strively.io and we'll correct it.

    Pricing compared

    Both products have fixed monthly plans in pounds. GoProposal charges extra for engagement letters, e-signatures and AML, so we've shown the add-ons too.

    Typical firmstrivelyGoProposal
    Sole practitioner, up to 25 proposals a month£110/month
    Automate · 2 users    		£155.50/month + OverSuite
    Standard · 2 users, 50 proposals. Solo and Basic allow only 5 or 10 proposals
    Small firm wanting conversion reporting, 50 proposals£135/month
    Report · 2 users    		£155.50/month + OverSuite
    Standard · no pipeline reporting found
    Growing team, unlimited proposals, up to 10 users£220/month
    Team · routing and team reports    		£250/month + OverSuite
    Premium · 10 users, unlimited proposals
    All prices exclude VAT. GoProposal's prices are from its pricing page on the date checked. OverSuite (engagement letters and e-signatures) and GoProposal AML are optional add-ons charged on top. AML checks cost extra on both products.

    Why UK firms choose strively

    Stop speaking to the wrong clients

    Enquiry forms qualify every lead against your own rules. Poor-fit enquiries are turned away automatically, so your time goes on the clients you want.

    No more arranging meetings

    Qualified prospects book straight into the right person's Google or Outlook calendar, with confirmations and reminders sent for you.

    Proposals that aren't PDFs

    Fully customisable web proposals with your branding, services and pricing. You can see which sections prospects read, so you know when to follow up.

    Onboarding that runs itself

    Once a client accepts, the engagement letter is signed online, AML checks run and they're added to your Adfin direct debit mandate, with no re-keying.

    What GoProposal does well

    GoProposal helped make value pricing mainstream among UK accountants, and it suits firms that are all-in on Sage.

    • Built for the Sage ecosystem. Owned by Sage since 2021, so it fits naturally if your practice already runs on Sage.
    • Recurring billing. Collects ongoing fees through GoCardless once a client signs.
    • Pricing Wizard. Suggests fees based on UK best practice, so everyone in the team quotes from one approved price list.
    • Annual fee reviews. Flags clients who are due a price review and drafts the message for you.

    Switching from GoProposal is simple

    You add your services and prices in strively yourself, so your team keeps quoting the same way. Once your letters and checks run in strively, you no longer need the OverSuite and AML add-ons.

    1. Add your services and fees
    2. Set up your enquiry form
    3. Add your proposal templates and engagement letter
    4. Embed the form on your website and go live

    Frequently asked questions

    Is strively a good alternative to GoProposal for UK accountants?

    Yes. strively covers the same ground as GoProposal, from proposals to engagement letters, AML and direct debit set-up, and adds automation before the proposal stage. Enquiry forms screen out the wrong clients before you speak to them, meetings book themselves, and proposals are fully customisable web pages rather than PDFs. GoProposal is a better fit if you are committed to the Sage ecosystem and want recurring billing alongside your proposals.

    Is strively cheaper than GoProposal?

    Yes. strively's plans are £110, £135 and £220 a month excluding VAT, with engagement letters and e-signatures included. GoProposal's plans are £77.70, £116.50, £155.50 and £250 a month, and its two cheapest plans allow only 5 or 10 proposals a month. A firm sending 25 proposals a month would pay £155.50 on GoProposal against £110 on strively, before adding OverSuite for engagement letters and e-signatures. AML checks cost extra on both.

    Is GoProposal part of Sage?

    Yes. Sage bought GoProposal in October 2021, and it is now sold as GoProposal by Sage.

    Can I move my services and prices from GoProposal to strively?

    Yes. You add your services, fees, proposal templates and engagement letters in strively yourself. Once they're in, new enquiries move through strively automatically.

    Can strively set up direct debits for new clients?

    Yes. strively integrates with Adfin and adds new clients to your direct debit mandate as they sign up. strively does not create invoices, so you keep invoicing as you do today.

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    Also useful: GoProposal alternatives · Proposal software for accountants · Engagement letter software

    See strively with your own enquiries

    A 30-minute demo, tailored to your firm. We'll show you how much onboarding admin strively can take off your team.

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