Stop speaking to the wrong clients
Enquiry forms qualify every lead against your own rules. Poor-fit enquiries are turned away automatically, so your time goes on the clients you want.
Socket is built for proposals and billing that sync with Xero. strively automates the admin before the proposal too: screening enquiries, booking meetings and sending reminders, then onboarding new clients automatically.
Last checked 27 October 2026 against Socket's public website.
you want to fully automate client onboarding and cut the admin. Enquiry forms screen out the wrong clients before you speak to them, meetings book themselves into the right person's calendar, and proposals are fully customisable web pages, not PDFs. Once a client accepts, engagement letters, AML checks and direct debit set-up follow automatically.
you want low-cost proposals and billing that sync closely with Xero, with unlimited users and price monitoring, and you don't need automatic enquiry screening or built-in meeting booking.
We compared both products on the work that takes up most admin time when taking on new clients.
| Feature | strively | Socket |
|---|---|---|
| Qualifying enquiry forms | YesAuto accept or reject leads with your own rules | Not availableLeads add-on collects enquiries, no automatic accept or reject |
| Waitlist for busy periods | YesEnquiries still screened, prospects get your custom message and join a separate list to contact | Not found |
| Automatic meeting booking | YesGoogle Calendar and Outlook, routed to the right specialist | Through CalendlyNeeds a separate Calendly account |
| Automated chasers and reminders | YesMeetings, lead and proposal follow-ups | Proposal remindersNo lead or meeting chasers found |
| Web-based proposals, not PDFs | YesFully customisable, with section-by-section tracking | YesBranded web pages |
| Engagement letters | YesUK-format letters and terms of business | YesEmbedded in the proposal |
| E-signatures | YesProposals and engagement letters signed online | Yes |
| AML checks | YesAML HQ. Separate monthly charge | YesThrough the Xama integration |
| Client onboarding | YesAML and engagement letters | YesProposal, letter and payment set-up in one step |
| Sales pipeline reporting | YesConversion by stage, bottlenecks, team performance | Leads add-onWin rate, pipeline value and aging leads |
| Direct debit mandates | YesNew clients added to your Adfin direct debit mandate | YesThrough GoCardless or Adfin |
| Recurring billing | No | YesAutomated billing through Xero |
| Users | 2 to 10, depending on plan | Unlimited |
| Pricing currency | GBP, ex VAT | GBP, ex VAT |
| Built for | UK accountants, bookkeepers and payroll bureaux | UK accountants and bookkeepers, mainly using Xero |
Socket costs less than strively. Here's what each costs for the same size of firm, so you can weigh the price against the admin strively automates.
| Typical firm | strively | Socket |
|---|---|---|
| Sole practitioner, up to 25 proposals a month | £110/month Automate · 2 users | £35/month + Calendly Standard (100 active clients) + Leads add-on |
| Small firm wanting conversion reporting, 50 proposals | £135/month Report · 2 users | £35/month + Calendly Standard + Leads add-on, which includes pipeline reporting |
| Growing team, unlimited proposals, up to 10 users | £220/month Team · routing and team reports | £65/month + Calendly Premium (500 active clients) + Leads add-on · unlimited users |
Enquiry forms qualify every lead against your own rules. Poor-fit enquiries are turned away automatically, so your time goes on the clients you want.
Qualified prospects book straight into the right person's Google or Outlook calendar, with confirmations and reminders sent for you.
Fully customisable web proposals with your branding, services and pricing. You can see which sections prospects read, so you know when to follow up.
Once a client accepts, the engagement letter is signed online, AML checks run and they're added to your Adfin direct debit mandate, with no re-keying.
Socket is a fast-growing UK tool with a strong following among Xero practices, and for some firms it's the right choice.
You add your services, proposal templates and engagement letter in strively yourself. Once they're in, new enquiries go through strively automatically.
Yes, if you want to fully automate client onboarding and cut admin. Enquiry forms screen out the wrong clients before you speak to them, meetings book themselves, and proposals are fully customisable web pages rather than PDFs. Once a client accepts, e-signed engagement letters, AML checks and direct debit set-up through Adfin follow automatically. Socket is a better fit if you want low-cost proposals and billing that sync closely with Xero.
strively automates the admin before the proposal. It screens enquiries against your rules, books meetings into the right person's calendar and sends reminders before the call. Socket's Leads add-on collects enquiries into a pipeline, but we couldn't find automatic screening, and meeting booking needs a separate Calendly account.
No. Socket starts at £10 a month on annual billing, and add-ons such as Leads start at £5 a month. strively's plans are £110, £135 and £220 a month excluding VAT. strively is priced for firms that want enquiry screening, meeting booking and chasers automated in one place, without extra tools such as Calendly.
Yes. You add your services, fees, proposal templates and engagement letters in strively yourself. Once they're in, new enquiries move through strively automatically.
Yes. strively integrates with Adfin and adds new clients to your direct debit mandate as they sign up. strively does not create invoices, so you keep invoicing as you do today.
Best for invoicing and recurring billing
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