Last updated: 7 May 2026 · Effective: 7 May 2026
These Terms of Service (the "Terms") govern your access to and use of the Strively.io website, applications, and related services (together, the "Service") provided by Strively Ltd ("Strively," "we," "us," or "our"), a company registered in England and Wales under company number 16791528, with its registered office at Beacon House, Ibstone Road, High Wycombe, Buckinghamshire, United Kingdom, HP14 3FE.
By creating an account, accessing, or using the Service, you agree to be bound by these Terms. If you do not agree, you must not use the Service. If you are entering into these Terms on behalf of an organisation, you represent that you have authority to bind that organisation, and "you" refers to that organisation.
Please read clauses 8 (Subscriptions and Payment), 11 (Disclaimers), 12 (Limitation of Liability), and 17 (Governing Law and Disputes) carefully — they limit our liability and affect your legal rights.
You must be at least 18 years old, or the age of legal majority in your jurisdiction, to use the Service. By registering, you confirm you meet this requirement.
You agree to provide accurate, current, and complete information during registration and to keep it up to date. You are responsible for all activity that occurs under your Account and for safeguarding your login credentials.
You must notify us promptly at info@strively.io if you suspect any unauthorised access to or use of your Account.
Strively provides a cloud-based software-as-a-service platform to accountancy firms for the purpose of lead acquisition and onboarding. We may modify, add, or remove features at any time, and we will give reasonable notice of material changes that adversely affect paying users.
The Service is provided on a subscription basis. Specific features available to you depend on the plan you select.
You agree not to:
We may suspend or terminate your access if we reasonably believe you have breached this clause.
You retain all ownership rights in your Content. By submitting Content, you grant Strively a worldwide, non-exclusive, royalty-free licence to host, store, copy, transmit, display, and process your Content solely as necessary to provide, maintain, secure, and improve the Service, and to comply with legal obligations.
You represent and warrant that you have all rights necessary to grant this licence and that your Content does not infringe any third-party rights or violate any law.
You are solely responsible for your Content and for backing it up. While we take reasonable steps to protect data, we are not a backup service.
The Service, including all software, designs, text, graphics, logos, and trademarks, is owned by Strively or its licensors and is protected by intellectual property laws. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your internal purposes during your Subscription term.
All rights not expressly granted are reserved. The "Strively" name, logo, and product names are trademarks of Strively. You may not use them without our prior written consent.
If you provide suggestions, ideas, or feedback about the Service ("Feedback"), you grant Strively a perpetual, irrevocable, royalty-free, worldwide licence to use the Feedback for any purpose without obligation or compensation to you.
Subscription plans, features, and prices are described on our website. Unless stated otherwise, prices are quoted exclusive of VAT and other applicable taxes, which will be added at the prevailing rate.
You authorise us, or our payment processor (currently Stripe), to charge your chosen payment method for the Subscription fees in advance, on a recurring basis, on each renewal date until you cancel. You are responsible for keeping your payment details current.
Subscriptions automatically renew at the end of each billing period (monthly or annually, as selected) at the then-current price for the same term, unless cancelled before the renewal date through your Account settings.
We may change Subscription fees. We will give you at least 30 days' notice before any price increase takes effect on your next renewal. If you do not accept the change, you may cancel before the new price takes effect.
If a payment fails, we may suspend or downgrade your Account until payment is received. You are responsible for any reasonable costs of collection.
Except where required by law, fees are non-refundable. Refunds for partial billing periods are not provided. Statutory rights of Consumers (including the right to cancel under clause 9) are not affected.
If you are a Consumer based in the UK or EU, you have a statutory right to cancel your Subscription within 14 days of purchase without giving any reason.
Important: by accessing the Service during the 14-day cancellation period, you expressly request that we begin supplying it immediately and acknowledge that you will lose the right to cancel once the Service has been fully performed. If you cancel before full performance, you must pay a proportionate amount for the Service supplied up to the point you notified us of cancellation.
To exercise this right, send a clear statement of cancellation to info@strively.io before the 14-day period expires.
You may terminate your Account at any time by cancelling through your Account settings. Termination takes effect at the end of the current paid billing period.
We may suspend or terminate your access immediately, with or without notice, if (a) you breach these Terms, (b) we are required to do so by law, (c) continued provision of the Service to you poses a security or legal risk, or (d) your Account is inactive for more than 12 consecutive months.
On termination, your right to use the Service ends immediately. We may delete your Content 30 days after termination. You should export any Content you wish to retain before termination takes effect.
Clauses that by their nature should survive termination (including 5, 6, 7, 11, 12, 13, 14, 17 and 18) will survive.
The Service is provided "as is" and "as available." To the fullest extent permitted by law, we exclude all implied warranties, conditions, and representations (including those of satisfactory quality, fitness for a particular purpose, and non-infringement).
We do not warrant that the Service will be uninterrupted, error-free, secure, or that any defects will be corrected. You use the Service at your own risk.
Nothing in these Terms excludes or limits any statutory rights you may have as a Consumer that cannot lawfully be excluded.
Nothing in these Terms limits or excludes our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be limited or excluded under applicable law.
Subject to the above, and to the maximum extent permitted by law:
If you are a Consumer, you have legal rights that cannot be excluded; nothing in this clause affects those rights.
If you use the Service as a Business User, you agree to indemnify, defend, and hold harmless Strively, its affiliates, and their respective directors, officers, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to (a) your Content, (b) your use of the Service, (c) your breach of these Terms, or (d) your violation of any law or third-party right.
We process personal data in accordance with our Privacy Policy and applicable data protection laws including the UK GDPR, the EU GDPR, and the Data Protection Act 2018.
Where we process personal data on your behalf as a processor (for example, Content you upload that contains personal data of your end users), the data processing terms form part of these Terms and govern that processing.
The Service may integrate with or link to third-party services (e.g., payment processors, analytics, integrations). We are not responsible for those services, and your use of them is governed by the applicable third-party terms and policies.
We may update these Terms from time to time. If a change is material, we will give you reasonable notice (typically at least 30 days) by email or through the Service before it takes effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not accept the changes, you may terminate your Account before they take effect.
These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes) are governed by the laws of England and Wales.
The courts of England and Wales have exclusive jurisdiction to settle any dispute, except that if you are a Consumer resident in the EU or another part of the UK, you may also bring proceedings in the courts of your country of residence, and the mandatory consumer-protection laws of that country will apply to the extent they grant you greater protection.
EU-based Consumers may also use the European Commission's Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr.
These Terms, together with the Privacy Policy and any order or plan-specific terms, constitute the entire agreement between you and Strively regarding the Service and supersede any prior agreements.
You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets, or by operation of law.
If any provision is held unenforceable, it will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will remain in full force.
Our failure to enforce any provision is not a waiver of our right to do so later.
We are not liable for failure or delay caused by events beyond our reasonable control, including acts of God, war, terrorism, civil unrest, strikes, network or utility failures, or government action.
Notices to you may be sent by email to the address on your Account or posted in the Service. Notices to us must be sent to info@strively.io with a copy to Beacon House, Ibstone Road, High Wycombe, Buckinghamshire, United Kingdom, HP14 3FE.
A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms.
Questions about these Terms? Contact us at: