The accounting firm where strively began
- Practice
- striveX, the founders' accounting firm
- New clients
- Around 10 a month, from 25 enquiries
- Average fee
- £8,000 a client
- Uses strively for
- Enquiry screening, meeting booking, web proposals and onboarding
The challenge
Like most practices, striveX spent a lot of time on the first part of the client journey. Every new client meant:
- Answering enquiries, including ones that were never a good fit
- Arranging discovery calls by email
- Writing proposals and chasing replies
- Chasing everything needed to get a new client set up
That first stage was almost entirely manual, and the team could see it didn't need to be.
What changed
striveX automated it. Enquiries are now screened against the firm's own rules, qualified prospects book calls straight into the calendar, proposals go out as fully customisable web pages, and new clients are onboarded with e-signed engagement letters, document collection, AML checks and direct debit set-up. That process became strively.






