strively ltd ("strively", "we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Notice explains how we collect, use, store, share, and protect personal data when you interact with our website, platform, services, or communications.
This Privacy Notice applies to:
- visitors to our website
- Users of the strively platform
- individuals whose data is uploaded into strively by our Users (including Clients)
- prospective customers and marketing contacts
- participants in webinars, demos or online events
- suppliers and service providers
If you do not agree with this Privacy Notice, please discontinue use of the Services.
1. Definitions
For clarity:
- "Services" – the strively platform, website, tools, and features we provide.
- "User", "you", "your" – any individual or organisation using the Services.
- "Client" – a client of your bookkeeping, accounting, or advisory services.
- "User Inputs" – any data, documents, pricing, templates, leads, or content uploaded or entered into strively.
- "Lead" – a potential client opportunity submitted or purchased in the lead marketplace.
- "Lead Marketplace" – the future feature enabling Users to buy, list, or sell Leads.
- "UK GDPR" – the UK General Data Protection Regulation.
2. Contact Details
Data Protection Contact – James Harris
Email: hello@strively.com
Address: Beacon House, HP14 3FE
3. If You Provide Personal Data About Someone Else
If you upload or share personal data relating to a Client, employee, prospect or any other individual, you confirm that:
- you have the legal authority and lawful basis to share that data
- you have informed the individual where legally required
- the individual understands their data may be processed by strively on your behalf
You are responsible for complying with your own professional, contractual, and legal obligations.
4. How We Collect Personal Data
We collect personal data in the following ways:
4.1 Directly from you
When you:
- create an account
- subscribe to a plan
- create proposals, workflows, templates, or other documents
- upload clients or contacts
- contact us (email, chat, support)
- register for webinars, demos, or events
- update your preferences or settings
4.2 Automatically
When you use our website or platform, including:
- IP address
- device details
- login history
- pages viewed
- usage analytics
- cookies and similar technologies
(See our Cookie Policy.)
4.3 From third parties
We may receive data from:
- payment processors
- marketing partners and lead-generation providers
- social media and advertising platforms (if you engage with our campaigns)
- integration partners (if you connect third-party apps)
- publicly available sources
4.4 User-provided data relating to others
Including:
- Client information
- contact details
- proposal details
- pricing
- onboarding notes
- Lead information
5. Categories of Personal Data We Process
Depending on your use of strively, we may process:
5.1 Account & Contact Data
- name
- email address
- phone number
- organisation details
- login credentials
- user permissions
- billing contact details
5.2 Client & Proposal Data
Uploaded at your discretion:
- Client names and contact details
- proposal details
- pricing
- services selected
- workflow notes
- onboarding data
5.3 Lead Marketplace Data
- Lead contact details
- Lead notes
- Lead history
- transaction details relating to Lead listings or purchases
5.4 Technical & Usage Data
- IP address
- browser and device information
- usage analytics
- log files
- feature interactions
- cookies
5.5 Marketing & Communication Data
- communication preferences
- marketing engagement
- event registrations
- survey responses
We do not collect special category data unless you provide it voluntarily (e.g., accessibility requirements for an online event).
5.6 Google Calendar data
If you choose to connect Google Calendar, we process Google user data solely to provide meeting booking features in strively. This may include:
- your Google account email address
- OAuth access and refresh tokens (stored encrypted)
- free/busy availability on your primary calendar
- meeting events that strively creates, updates, or deletes on your behalf (title, time, attendees, location, and Google Meet conference data)
We do not read the content of your unrelated calendar events, and we do not request access to Gmail, Drive, or other Google products.
6. How We Use Personal Data
We process personal data for the following purposes and lawful bases:
6.1 To provide and operate the Services (Contract)
- create and manage User accounts
- process subscriptions and payments
- generate proposals and workflows
- deliver platform features and updates
- provide support and troubleshooting
6.2 To secure and maintain the platform (Legitimate Interests / Legal Obligation)
- monitor usage
- prevent fraud
- safeguard system integrity
- ensure network security
6.3 To improve the Services (Legitimate Interests)
- analyse usage trends
- develop new features
- run internal testing
- optimise user experience
6.4 To provide insights & benchmarking (Legitimate Interests)
strively may use anonymised and aggregated data to:
- enhance pricing intelligence
- create benchmarking datasets
- provide optional analytics features to Users
No User-identifiable data is shared with other Users.
6.5 Lead Marketplace Processing (Contract / Legitimate Interests)
To operate the marketplace:
- store Leads
- facilitate listings, purchases, and transfers
- issue payouts to Sellers
- apply marketplace fees
- maintain records for compliance
6.6 Marketing, events & communication (Consent / Legitimate Interests)
We may:
- send updates, newsletters, and product announcements
- deliver onboarding and educational content
- personalise marketing based on your preferences
- use analytics to measure campaign performance
You may opt out at any time.
6.7 To provide calendar and meeting features (Contract)
When you connect Google Calendar, we use Google user data only to:
- show available booking times by checking free/busy information
- create, update, and delete strively meeting events on your primary calendar
- attach a Google Meet link to those meetings where you have enabled it
- keep your connection in working order (including refreshing tokens)
You can disconnect Google Calendar at any time in booking settings. Disconnecting stops further access; we then stop using those tokens for API calls.
7. Profiling & Analytics
We may use analytics to understand:
- how the platform is used
- which features are most valuable
- how to improve performance
- anonymised pricing trends
This may include grouping Users by usage patterns.
We do not make automated decisions that have a legal or significant impact on you.
8. AI & Machine Learning
strively may use machine learning to:
- generate insight suggestions
- enhance pricing intelligence
- automate routine workflows
- improve feature accuracy
AI outputs:
- do not replace professional judgement
- do not make decisions about individuals
- are subject to User review
- do not train external or third-party AI models
We do not use User Inputs for AI training without explicit permission.
9. Legal Basis Under UK GDPR
Depending on the context, we rely on:
- Contract – providing the Services you subscribed to
- Legitimate Interests – improving, securing, and operating the platform
- Consent – marketing communications and cookies
- Legal Obligation – tax, accounting or regulatory requirements
10. Sharing Personal Data
We may share data with:
10.1 Sub-processors (service providers)
Including:
- hosting providers
- analytics tools
- payment processors
- email delivery partners
- customer support systems
All sub-processors are bound by contract to strict data protection obligations.
10.2 Lead Marketplace Transactions
Lead Sellers and Buyers exchange data as part of the transaction.
strively acts only as:
- platform operator
- data processor
- payment facilitator
10.3 Third-party integrations
If you choose to connect strively to another application, you authorise the transfer of data between services.
For Google Calendar, tokens and event data are sent to Google's Calendar API to perform the actions described in section 6.7. We do not sell Google user data, do not use it for advertising or retargeting, and do not use it to train AI or machine-learning models.
strively's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
10.4 Legal, regulatory, or compliance requirements
We may disclose data where required by law.
10.5 Business transfers
If strively is acquired or restructured, data may be transferred to the new operator.
11. International Transfers
Some service providers may operate outside the UK.
Where this occurs, we use appropriate safeguards such as:
- UK Addendum to Standard Contractual Clauses
- data processing agreements
- due diligence assessments
12. Data Retention
We retain personal data only as long as necessary for:
- the purpose it was collected for
- legal obligations
- accounting and tax requirements
- security and audit logs
Users may export their data at any time.
Retention periods are detailed in our internal policies.
13. Your Rights
Under UK GDPR, you may:
- access your personal data
- request correction
- request deletion (where applicable)
- restrict processing
- object to processing
- withdraw consent (marketing & cookies)
- request data portability
- lodge a complaint with the ICO
To exercise rights: hello@strively.com
14. Security
We apply appropriate organisational and technical measures to protect personal data, including:
- encryption
- access controls
- regular audits
- monitoring
- secure development practices
- restricted employee access
No method of transmission is 100% secure, but we work continuously to protect data integrity.
15. Changes to This Notice
We may update this Privacy Notice to reflect:
- changes in law
- new features
- operational changes
Material changes will be communicated in advance where required.
