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    strively vs Better Proposals

    Better Proposals is proposal software. strively is onboarding automation built for UK accountancy firms: it screens enquiries, books meetings, sends web proposals and onboards new clients with engagement letters and AML.

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    Last checked 27 October 2026 against Better Proposals' public website.

    Choose strively if

    you want to fully automate client onboarding and cut the admin. Enquiry forms screen out the wrong clients before you speak to them, meetings book themselves into the right person's calendar, and proposals are fully customisable web pages, not PDFs. Once a client accepts, engagement letters, AML checks and direct debit set-up follow automatically.

    Choose Better Proposals if

    you're just looking for proposal software, not onboarding automation, and you don't need enquiry screening, meeting booking, UK engagement letters or AML checks.

    Feature comparison

    We compared both products on the work that takes up most admin time when taking on new clients.

    FeaturestrivelyBetter Proposals
    Qualifying enquiry formsYesAuto accept or reject leads with your own rulesNot availableForms are for clients after they sign
    Waitlist for busy periodsYesEnquiries still screened, prospects get your custom message and join a separate list to contactNot found
    Automatic meeting bookingYesGoogle Calendar and Outlook, routed to the right specialistThrough CalendlyAfter a client signs, not for new enquiries
    Automated chasers and remindersYesMeetings, lead and proposal follow-upsNudge add-on£8 a user a month
    Web-based proposals, not PDFsYesFully customisable, with section-by-section trackingYesWeb documents with interactive pricing
    Engagement lettersYesUK-format letters and terms of businessGeneral contractsNo UK engagement letter format found
    E-signaturesYesProposals and engagement letters signed onlineYes
    AML checksYesAML HQ. Separate monthly chargeNot found
    Client onboardingYesAML and engagement lettersForms and paymentsAfter signing. No AML or engagement letters
    Sales pipeline reportingYesConversion by stage, bottlenecks, team performanceDocument and team reportsPipeline through CRM integrations
    Direct debit mandatesYesNew clients added to your Adfin direct debit mandateYesThrough GoCardless
    Users2 to 10, depending on planCharged per user
    Pricing currencyGBP, ex VATGBP
    Built forUK accountants, bookkeepers and payroll bureauxAny business that sends proposals, across many industries
    "Not found" means we couldn't find the feature on Better Proposals' public website on the date checked. Spotted something out of date? Email info@strively.io and we'll correct it.

    Pricing compared

    Better Proposals charges per user, so it costs less for small firms and more for larger teams. Here's what each costs for the same size of firm.

    Typical firmstrivelyBetter Proposals
    Sole practitioner, up to 25 proposals a month£110/month
    Automate · 2 users    		£52/month
    Premium, 2 users at £18 + Nudge follow-ups at £8 a user
    Small firm wanting conversion reporting, 50 proposals£135/month
    Report · 2 users    		£52/month
    Premium · 50 documents a month, no pipeline reporting found
    Growing team, unlimited proposals, up to 10 users£220/month
    Team · routing and team reports    		£410/month
    Enterprise, 10 users at £33 + Nudge at £8 a user
    strively prices exclude VAT. Better Proposals prices are per user per month on annual billing, taken from betterproposals.io on the date checked, and monthly billing costs more. Better Proposals counts documents sent rather than proposals. AML checks would need a separate tool.

    Why UK firms choose strively

    Stop speaking to the wrong clients

    Enquiry forms qualify every lead against your own rules. Poor-fit enquiries are turned away automatically, so your time goes on the clients you want.

    No more arranging meetings

    Qualified prospects book straight into the right person's Google or Outlook calendar, with confirmations and reminders sent for you.

    Proposals that aren't PDFs

    Fully customisable web proposals with your branding, services and pricing. You can see which sections prospects read, so you know when to follow up.

    Onboarding that runs itself

    Once a client accepts, the engagement letter is signed online, AML checks run and they're added to your Adfin direct debit mandate, with no re-keying.

    What Better Proposals does well

    Better Proposals is a well-known, well-designed proposal tool, and for some firms it's the right choice.

    • Template library. More than 260 free templates for proposals, contracts, quotes and more.
    • Design. Interactive pricing tables, a content library and your own domain on Premium and above.
    • Payments. Clients can pay by card, PayPal or GoCardless when they sign.
    • Integrations. Connects with HubSpot, Salesforce and Zapier, with an API on Premium and above.

    Switching from Better Proposals is simple

    You add your services, proposal templates and UK engagement letter in strively yourself. Once they're in, new enquiries go through strively automatically.

    1. Add your services and fees
    2. Set up your enquiry form
    3. Add your proposal templates and engagement letter
    4. Embed the form on your website and go live

    Frequently asked questions

    Is strively a good alternative to Better Proposals for UK accountants?

    Yes, if you want to fully automate client onboarding and cut admin. Enquiry forms screen out the wrong clients before you speak to them, meetings book themselves, and proposals are fully customisable web pages rather than PDFs. Once a client accepts, e-signed engagement letters, AML checks and direct debit set-up through Adfin follow automatically. Better Proposals is a better fit if you only need proposal software rather than onboarding automation.

    What's the main difference between strively and Better Proposals?

    strively is built for UK accountancy firms. It screens enquiries, books meetings and sends reminders before the proposal, and handles UK engagement letters and AML after it. Better Proposals is a general proposal tool. It offers onboarding forms, Calendly booking and payments after a client signs, but we couldn't find enquiry screening, UK engagement letters or AML checks.

    Is strively cheaper than Better Proposals?

    It depends on the size of your team. Better Proposals charges per user: £18 a month on Premium and £33 on Enterprise with annual billing, plus £8 a user for Nudge follow-ups. A two-person firm would pay about £52 a month, less than strively's £110. A 10-person team on Enterprise would pay about £410 a month, against £220 on strively's Team plan.

    Can I move my proposals from Better Proposals to strively?

    Yes. You add your services, fees, proposal templates and engagement letters in strively yourself. Once they're in, new enquiries move through strively automatically.

    Can strively set up direct debits for new clients?

    Yes. strively integrates with Adfin and adds new clients to your direct debit mandate as they sign up. strively does not create invoices, so you keep invoicing as you do today.

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    Also useful: Better Proposals alternatives · Proposal software for accountants · Engagement letter software

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