Accounting and bookkeeping proposal template

    Every section a UK accounting or bookkeeping proposal needs, with example wording you can adapt, a fee table and clear next steps for the client.

    Free to copy and adapt. Last updated October 2026.

    Proposal · Hartley & Co Ltd

    Annual accounts and corporation tax£150/mo
    Quarterly VAT returns£60/mo
    PayrollUp to 10 employees£75/mo
    £285 a month, excluding VAT

    What should an accounting proposal include?

    An accounting proposal should show you understand the client's needs, set out the services you recommend and exactly what each includes, list your fees clearly, usually as a fixed monthly amount, and explain the next steps to get started. UK proposals also usually state that fees exclude VAT and how the client will pay, such as by direct debit.

    The proposal template

    Replace the words in square brackets and delete any services you won't be providing. The example fees are only placeholders.

    Accounting and bookkeeping proposal

    Introduction

    Proposal for [Client business name]
    Prepared by [Practice name] on [date]
    
    Dear [First name],
    
    Thank you for taking the time to speak with us about [Business name]. It was great to hear about [something specific from the call, such as plans to take on staff this year].
    
    This proposal sets out how we'd support you, what's included and what it costs, so you have everything you need to decide.

    Your needs

    From our conversation on [date], we understand that you:
    
    - [Need your annual accounts and corporation tax return prepared and filed]
    - [Want to stay on top of VAT without spending your evenings on it]
    - [Are planning to start payroll for [number] employees from [month]]
    - [Would like a clearer view of how the business is performing during the year]

    Our recommended services

    Annual accounts and corporation tax return
    We'll prepare your year-end accounts, file them with Companies House and prepare and file your corporation tax return with HMRC.
    
    Bookkeeping
    We'll keep your records up to date each month in [bookkeeping software], so your figures are always ready when you need them.
    
    VAT returns
    We'll prepare and submit your VAT returns each quarter under Making Tax Digital, and let you know what to pay and when.
    
    Payroll
    We'll run your payroll each [month], send payslips, make your RTI submissions to HMRC and handle pension auto-enrolment for up to [number] employees.
    
    Directors' self assessment
    We'll prepare and file self assessment tax returns for [number] directors.

    Your fees

    A fixed monthly fee is usually easiest for clients to budget for.

    Service | How often | Monthly fee
    Annual accounts and corporation tax return | Yearly | £[amount]
    Bookkeeping | Monthly | £[amount]
    VAT returns | Quarterly | £[amount]
    Payroll, up to [number] employees | [Monthly] | £[amount]
    Directors' self assessment | Yearly | £[amount]
    
    Total: £[amount] a month, excluding VAT
    
    Your fees are paid monthly by direct debit, starting on [date].

    What's included

    Included in your monthly fee:
    - Everything listed under our recommended services
    - Reminders of upcoming deadlines and what we need from you
    - Answers to your questions by phone or email
    - [A review meeting each year to look at how the business is doing]
    
    Not included, and quoted separately if you need it:
    - Work for earlier years or catching up on overdue returns
    - HMRC enquiries or investigations
    - [Any other work outside the scope above]

    Why [Practice name]

    - [What makes your practice different, such as specialising in your client's industry]
    - [How clients work with you, such as a named contact who knows their business]
    - [A short result or quote from a similar client]

    Next steps

    1. Accept this proposal online.
    2. Sign your engagement letter, which sets out our terms in full.
    3. Complete a few quick identity checks and send us the information we need to get started.
    4. Set up your direct debit.
    
    Once that's done, we'll contact your previous accountant and get everything moving.

    Terms

    This proposal is valid for 30 days from the date above. Fees exclude VAT and are reviewed each year. Our full terms of business are set out in your engagement letter, which you'll receive once you accept.

    How to use it

    Write for the client

    Start with their needs in their words, so the proposal reads as their plan rather than your price list.

    Show a monthly total

    One clear monthly figure, excluding VAT, is easier to say yes to than a list of separate annual fees.

    Say what's not included

    Being clear about what's outside the scope prevents disputes about extra fees later.

    Frequently asked questions

    What should an accounting proposal include?

    An introduction, a summary of the client's needs, the services you recommend with what each includes, a clear fee table, what's not included, why the client should choose you, next steps and short terms, such as how long the proposal is valid.

    How should I price an accounting proposal?

    Most UK practices quote a fixed monthly fee based on the services, the complexity of the client's affairs and the time involved, excluding VAT. A monthly total is easier for clients to budget for than separate annual fees.

    What's the difference between an accounting and a bookkeeping proposal?

    A bookkeeping proposal focuses on regular work, such as monthly bookkeeping, bank reconciliations and VAT returns, while an accounting proposal usually adds year-end accounts, tax returns and advice. Use the same template and keep only the services you'll provide.

    Should I send proposals as a PDF or online?

    Online proposals let clients read and accept in one place, and let you see which sections they've read. strively's web proposals are fully customisable, track each section and can be accepted and signed online.

    How long should a proposal be valid for?

    Around 30 days is common. It gives the client time to decide while keeping your fees current.

    Is a proposal the same as an engagement letter?

    No. The proposal sets out the services and fees for the client to accept. The engagement letter then confirms the terms of the engagement in full, and both sides sign it before the work starts.

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